炒作: to hype, to promote (in the media)...
灰: ash, dust, lime, gray, discouraged, dejected...
鹤立鸡群: a crane in a flock of chicken (idiom); way above the common, manifestly superior...
无所事事: to have nothing to do, to idle one's time away (idiom)...
服: dose...
事故: accident...